Zensurance - Getting Screwed
Zensurance aimed to create a bold campaign that would catch people’s attention and stand out in the crowded market away from your average and boring ‘informative insurance ad’.
Client
Zensurance
Date
December 2021
Role
Production Agency
Project Type
Online Campaign
The problem
Zensurance was determined to stand out in a crowded and competitive market. They knew that in order to differentiate themselves from their competitors, they needed to create a marketing campaign that was bold and unique.
Our solution
We decided to create an ad campaign that called out other insurance companies for their dishonest and unscrupulous practices. Although a risky move, we felt that it was important to highlight the problems with the industry and to show that Zensurance was a company that was committed to doing things differently.
The result
We created a campaign in different formats and lengths like YouTube, TikTok and Instagram. We also made sure to optimize the ad for mobile viewing, as we knew that many people would be accessing the ad on their phones.
Email Us
Contact us at contact@spg-media.com
Call Us
Discuss your project with our team at +1 (289) 681 0500
Visit Us
Find our main office at 1 Yonge St, Toronto, ON
